Brand Vision Presentation

A stepping stone into brand strategy and creative direction presentation template for designers looking to level up their process and increase their success rate with nailing concepts first time round, saving hours of revisions! This template helps to lay out the brand foundations and visual direction, ahead of the brand design stage to ensure the direction for the branding is informed, solidified and based on strategy. This ensures that first time around, the branding is 9/10 almost perfect.

Since implementing this template into our process we have an almost 100% FIRST TIME success rate with no revisions.

What is included?

- A fully customisable, 14-page InDesign template file

- Brand mission section to establish the brands aims and mission statement

- A brand story section where you can give an overview of what the brand does, the services they offer and their brand goals.

- A brand personality & voice section, which outlines the characteristics of the brand and how they may impact the language used etc.

- Brand values page including sections for three band values, with explanations of each one. Boxes can be duplicated or taken away for more or less values.

- A section to write an overview of the target audience and create an example persona - page can be duplicated for multiple personas.

- A section for competitor analysis of three competitors and a section for analysing two brands that are inspirational to the client. Assess what they do well, what they could do better and where inspiration can be taken.

- 2 x moodboard and colour palette pages for the client to choose from. Boxes for explanation of the decisions for each are provided and pages can be duplicated for more moodboard options if needed.

What can it be used for?

This template is used to establish basic brand strategy and brand foundations, as well as offering concept moodboards and colour palettes for the client to choose from to ensure you’re setting off in the right creative direction when beginning the brand designs.

How do I use the template?

After purchase, you will receive a link to download the file (must be downloaded within 24 hours) and then you have complete access to the InDesign file containing the template. Boxes for each section are already created, so that you can simply drop in your images and add in your own content. Fonts are not outlined, meaning you can fully customise the typography to your own brand fonts and change the colours to match your brand colours also.